Navigating Change: Separating Fact from Fear in the Affiliate Model Transition with Sarah Robbins & Melanie Mitro

What happens when the business model that built your success suddenly disappears? In this SHIFT episode, host Blake Mallen sits down with former top distributors—Sarah Robbins from Rodan + Fields and Melanie Mitro from Beachbody/Bodi—whose companies both shifted to an affiliate model.

Tune in for an unfiltered deep dive into the realities of change, resilience and reinvention. Whether you’re a leader, entrepreneur or navigating a major transition, you’ll gain valuable insights on overcoming challenges, adapting with confidence and redefining what’s possible.

In this episode you will learn: 

• Behind the Scenes: The Shift to an Affiliate Model 
• Biggest Myth: What You Need to Know About this Change
• Hard Pivot: How Top Earners Handled the Unexpected

The key moments in this episode are:

00:03:11 – Navigating Change
00:10:30 – Building a Community
00:15:42 – The Power of Personal Development and Community Marketing
00:17:32 – Loss of Community and Transition
00:21:44 – The Shocking Announcement and Initial Reaction
00:26:35 – Faith and Resilience
00:28:31 – Staying Positive and Letting Go
00:31:48 – Faith and Resilience
00:35:04 – Preparing for Change
00:42:25 – Taking Action in the Face of Adversity
00:43:13 – Overcoming Bitterness and Anger
00:45:05 – Finding Purpose and Making Decisions
00:47:44 – Embracing the Industry and Overcoming Fear
00:52:58 – Doubling Down on Leadership and Holding Onto Hope
00:55:07 – The Power of Belief and Personal Branding
00:57:35 – Impact of Community and Leadership
01:06:50 – Impact of Business Model Changes
01:08:29 – Lack of Success Stories
01:14:21 – Navigating the Fear Narrative
01:19:30 – Creating a Playbook for Change
01:21:32 – Leading with Vision and Action
01:25:05 – Shifting the Conversation 
01:31:21 – Gratitude and Opportunity

Tune in now at shiftpodcast.com or on Spotify, Apple, Audible, Spotify or YouTube. 

A DSN PRODUCTION

The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe!

MEET YOUR HOST

BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

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